International Brand Visibility
In a groundbreaking event, Aluminios Cortizo, one of Spain’s leading aluminum companies, celebrated its connection to the community and employees by organizing a grand celebration at its new Technological Campus. More than 7,000 people gathered to enjoy a day filled with activities, Galician cuisine, and, of course, cycling, as part of the 2024 Vuelta a España.
The marketing strategy focused not only on increasing brand visibility, but also on creating a memorable experience for everyone present. From food zones offering local delicacies to activities for children, the company demonstrated that marketing goes beyond advertising—it’s about creating emotional connections.
Events like these are an excellent way to show the world what a company stands for. At Fiderenos, a commercial agency dedicated to business development, we believe these strategies are highly impactful.
By organizing events that connect clients and partners, companies can strengthen their communities and increase brand loyalty.
Furthermore, promoting local culture and creating personalized experiences are key to attracting a broader audience. Cortizo has set a new standard for how businesses can showcase their commitment to both employees and the community, making it a model to follow for the entire sector.
At Fiderenos, we take note of this excellent commercial action and share this great news on our blog.
